Leading innovation and creativity keynote speaker Jeremy Gutsche (http://www.JeremyGutsche.com) teaches audiences how they can use the pattern of reduction to zoom in and accelerate specific ideas. Reduction is one of the six key patterns of opportunity shared in Gutsche’s New York Times Bestselling business book, “BETTER & FASTER: The Proven Path to Unstoppable Ideas.” Get more of our best innovation and creativity videos here: http://www.BetterAndFaster.com
Jeremy Gutsche shares the story of the company I Do Now I Don’t, a brand that found opportunity in failed happily-ever-afters by reselling engagement rings. I Do Now I Don’t is a key example of Gutsche’s pattern Reduction and the concept of uncovering opportunity located in an untapped niche market, such as recent divorcees.
REDUCTION innovation includes: simplifying a business concept or focusing it more on a specific idea. Includes: specialization, removing layers and steps, fractioning, crowd- sourcing, subscriptions, localization, and efficiency.
IDEAS FROM THE SPEAKER ON INNOVATION & IDEAS:
1. What parts of your business do consumers actually CARE about?
2. How many ways could you imagine a SIMPLER start-up?
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