In light of the recent emissions scandal, is the Volkswagen brand irreversibly tarnished? Not necessarily, says Neil Gains of branding agency TapestryWorks. Nick shares that the branding consistency and emotional connection that Volkswagen has built up over the years might just help them get away with this. In this article by Perspectives@SMU, he talks about how companies can create brand value and gain supremacy in the world of business: bit.ly/1KJAVx1
Posted by Sg SMU on 2015-11-08 05:02:57
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